Miami Seatrade Cruise Global 2019
Port of Livorno and Tuscany tell their story through an extraordinary immersion experience
A great Event scheduled at The Temple House-Miami Beach
Wednesday April 10th at 06.30 p.m.
LIVORNO, ITALY: The Port of Livorno and the Italian Region of Tuscany tell their story to the American cruise audience through a great Event in a very special Miami Beach location: the Event “Livorno, Port for Tuscany – Immersive Experience ®” is scheduled on next April 10th . Tuscany is the italian region world famous for its art cities, Florence, Pisa, Lucca and Siena, the unique landscapes, the old villages and ancient ruins, an uncontaminated coast dense of islands (the Tuscan Archipelagos) and the innumerable opportunities for wine tasting and gastronomy. The Livorno Cruise Terminal Porto di Livorno 2000 s.r.l. will present the result of a new complex marketing project launched in occasion of the next Miami Seatrade Cruise Global. It is promoted the Tuscan Cruise port and the neighbor territory introducing the experience of a cruise ship arriving from the open sea to the Port of Livorno giving to her passengers the opportunity to explore the whole Tuscany and specially the region of Livorno and its coast through an immersive experience where the protagonist is the guest, the foreign tourist. The project foresees the presentation of “Livorno the Port for Tuscany” which is already a well known “claim” for the cruise industry and becomes now a real “brand” created for the promotion of the region. The Event will be the top of the range of this marketing action driven together with the Region of Tuscany and its Agency for the Tourism Promotion (Toscana Promozione) supporting again Porto di Livorno 2000, by co-financing the project and by the direct participation to the Miami Event.
Numerous guests confirmed their attending: top managers of the cruise industry, ship-owners, tour operators and shipping agencies. The event will see the participation of the authorities: the city authorities, the Italian General Consul in Miami, the Port of Miami and local stakeholders.
Livorno, Italy, 1st of April 2019